Measurement & Reporting
Measure
what changed.
Waymark helps Black-led Entrepreneurship Support Organizations
build stronger founders, show measurable progress, and strengthen
their role in Canada’s business and innovation ecosystem.
Participation
is not progress.
Global reach
Commitment
Proven results
Our Founder has proudly worked with
Flush
Blosom
Naves
Abble
Product
offiscs
Pemta
Abobo
Clush
Naker
Doctor
Linking
Adadss
Load
Gussy
From program delivery
to institutional impact.
01
Programs
Founder Capacity Development
Culturally competent, and outcome-oriented our Founder Development Pathways are built around practical action, meaningful milestones, and structured checkpoints.
04
We foster emotional connections between you and your users
We create immersive brand experiences, connecting emotionally and fostering strong relationships with users.
02
Proofpoints
Measurement & Reporting
Move beyond participation metrics and capture changes in founder capacity, business activity, and the metrics your organization needs to communicate impact where it matters.
05
We amplify your creative outpot across all digital platforms
Leveraging diverse platforms, we amplify your brand's voice, ensuring global resonance and an optimal output.
03
Positioning
Advisory & Intelligence
Understand the ecosystem you operate in. Identify and bridge the gaps, reducing unnecessary duplication, and build a distinct role your organization can credibly own.
06
We monitor, adapt, and refine to make your business thrive
Our commitment doesn't end at launch; we monitor, adapt, and refine, keeping your brand vibrant and relevant.
Turn program investment
into lasting founder capacity.
BUILT AROUND THE REALITIES OF THE WORK.
01
Founder Informed
Strategy is the compass guiding every successful founder journey. We delve into market dynamics, consumer insights, and your brand's core to craft a roadmap that aligns vision with execution. Our strategic expertise ensures your brand reaches its destination, making an impactful and enduring mark.
02
Institutionally Fluent
In today's digital landscape, innovation is paramount. Our digital solutions empower brands with cutting-edge strategies, web design, and technology. From websites to interactive campaigns, we merge creativity and technology to create seamless digital experiences that elevate your brand's online presence.
03
Culturally Competent
Communication is the heartbeat of brand relationships. We craft narratives that captivate, strategies that resonate, and messages that spark connections. Through compelling storytelling and precise messaging, we ensure your brand's voice echoes authentically, forging lasting bonds with your audience.
04
Outcome Oriented
Branding is the art of identity that leaves an indelible trace. We sculpt compelling brand personas by infusing values, story, and design, creating experiences that resonate. From logos to visual narratives, we forge brands that speak volumes, fostering connections that stand the test of time.
Highlighting the company journey and our measured impact by the numbers
10
Years Ecosystem Expertise
24
Digital awards and honours
89
Happy customers
5M
Rasied by our Founders
Our team brings together creativity, innovation, and experience to drive your
brand forward
Sarah Johnson
Creative director
jane.smith@companyname.com
+1(555)2654155
Alex Rodriguez
Creative director
info@businesssolution.org
+1(555)2654155
David Lee
Creative director
info@businesssolution.org
+1(555)2654155
Strong founders build stronger businesses.
Waymark works with entrepreneurship support organizations serving Black and racialized founders to make founder development more deliberate, culturally relevant, measurable, and ready for what comes next.
Waymark 1837 © 2026 . All rights reserved.
Waymark 1837 is the operating name of Waymark 1837 Insights & Advisory Group Limited.
Waymark 1837 is a consulting practice operating in Kjipuktuk in Mi’kma’ki, the ancestral and unceded territory of the Mi’kmaq, and works with organizations across what is now known as Canada. We recognize that our work and the economic opportunities it seeks to create benefit from the lands, relationships, and Treaties that make this work possible. We honour the Peace and Friendship Treaties and recognize our shared responsibilities as Treaty People.